Area car dealerships are uniting to raise awareness of breast cancer by displaying pink bows on their showroom vehicles.
Hundreds of dealers have taken the lead in this annual drive to raise the public's level of awareness about this killer condition.
Over 200,000 cases are diagnosed each year across the country and as a result, breast cancer is one of the leading causes of death among men and women. In fact, one in eight women will have to deal with a breast cancer diagnosis in their lifetimes.
Though fewer men are diagnosed, they generally wait much longer than women to seek treatment resulting in their cancers having progressed further. However, screening and early detection are available and make successful treatment possible in many cases. The five year survival rate of breast cancer is over 90% when detected early, proving that raising awareness is a large part of the battle against this disease.
Cancer discovered in breasts is not itself deadly. However, It becomes deadly when it metastasizes and spreads to other parts of the body.
Car dealerships hope their united pink bow displays serve as a stark reminder that breast cancer affects the lives of millions and that regular screenings are an important first step to detection and treatment.