Your service department is the highest traffic area of your dealership. Here’s an easy way make it work for you all day long. Place one of our high quality dry erase boards in a very visible place and each day have your service manager review the upcoming appointments for the day and then write them on the board as highly sought after vehicles that the dealership is interested in purchasing. Your customers will see a vehicle similar to their own listed on the board and they will be prompted to inquire about selling or trading their current car / truck for a new one.
It’s an old school technique that works again and again. It doesn’t cost much and you only have to buy the dry erase board once. It works for you every day all year long. If you think it might be difficult to get the service manager to keep the board up to date, then assign a sales person to work the service lane and send all of the leads this creates the that salesperson. Contact ShakeUpYourShowroom.com for this and other innovative ways to create more opportunities around your dealership.