More often than not, retailers and auto dealers can pick their own time to have a sale. However, once a year, it is imperative that you host a sale. That time, is BLACK FRIDAY. If you don't have a sale on Black Friday, you might as well close your doors.
Everyone does it. Customers expect it. Black Friday is the one time each year that you have to be hosting a sales event. Business as usual doesn't cut it. Customers go for the deal...the event...the discount...and the sale.
Even more importantly, Black Friday signals the start of the holiday selling season. It will set the momentum that will help determine how you finish out the year. You've got to be in it to win it. So get on board and plan a Black Friday Sales Event before it's too late.